google-site-verification: googlec4104fc5146b2302.html Birmingham Account Development Skills Sales Workshop


About this course

If you are an Account Manager in Birmingham looking to develop your account management skills and discover how to generate new business opportunities, this one-day public sales workshop will deliver the skills needed to maintain greater client retention and also increase revenue within your existing client base.


Many organisations are faced with a need to take action to retain and develop existing client business in the face of increasing competition and declining loyalty,  which means that Account Managers need to take a more proactive approach to maximise revenue from their accounts.

This workshop being run in the centre of Birmingham will enable delegates to understand the importance of generating a higher revenue level from each and every account and maximise the potential of their existing client base.

This course will benefit 

• Field sales people                                             • Business to business sales people

• Sales people who need a refresher                  • New sales people

• Client relationship managers                            • Internal telesales people

• Account managers                                           • Business development managers

• Commercial managers                                     • Sales people who have had no formal training on the subject

Upon completing this course you will be able to

  • Understand the role of a successful account manager                

  • Learn how to build long-term client relationships

  • Learn how to manage buyer relationships                                     

  • Understand how to treat your customers as a business partner

  • Discover how to maximise business opportunities                       

  • Understand how to identify business development opportunities                  

  • Learn how to develop business development opportunities      

  • How to find new clients through existing accounts                                                

  • How to develop an account management strategy                      

  • How to gain a greater understanding of your clients business

  • New business development skills and techniques                        

  • How to evaluate your client portfolio

  • How to manage your client portfolio                                              

  • How to create long-term customer loyalty




ETC Venues Maple house 150 Corporation St, Birmingham B4 6TB

Venue Directions 


Nearest Mainline Station - New Street and Snow Hill


From Birmingham New Street Station Upon leaving the train, head for the Concourse via the escalator following the signs for ‘Way Out – Main Exit’. Once on the Concourse proceed through the automated ticket barrier. Exit out of the station following ‘New Street’ signs onto Stephenson Street and immediately turn right. Carry along Stephenson Street until you reach Stephenson Place; from here head North onto Corporation Street and continue for 400 metres where you will
meet the Old Square Roundabout. At the roundabout, you will see Maple House directly in front of you.


From Snow Hill Station exit the station and cross onto Colmore Row. Continue through the walkway under the tall glass building directly opposite the station. Carry on through the shops for around 300m and then bear left into The Minories Shopping Centre. Upon exiting The Minories walk across the pedestrian crossing, past the Tony Hancock statue in Old Square, across the next crossing and directly across the road to your right is
Maple House, adjacent to Tesco Express


Parking - Birmingham High Street NCP (Also known and signposted as Albert Street NCP). Postcode B4 7LN (Maple House has reduced parking rates agreed at High Street/Albert Street NCP). Birmingham Londonderry House NCP on Dalton Street. Postcode B4 7LX (Maple House has reduced parking rates agreed at Londonderry House NCP).

Make an enquiry below or call 020 8798 0979