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Account Development Training: Inner_about

Learn to apply a repeatable lead generation approach to develop more sales opportunities and develop the business 

This Business Development Skills course will arm you with some of the most valuable skills a sales professional can have including identifying sales opportunities and turning them into leads.

Business Development Skills Course Overview 

We begin the course by exploring where we can find potential sales opportunities. You’ll learn how to use a variety of sources to identify opportunities, including:

  • Trade & News Publications

  • Business Directories

  • Social Media

The social media section of this course will show you how to use LinkedIn, Twitter and Facebook from a business perspective and demonstrate how to use these applications to generate leads effectively.

Next we’ll explore how to approach the companies and individuals we have identified to generate sales opportunities and sales leads via telephone sales calls, emails and direct mail.


Finally, we’ll focus on developing sales opportunities from leads and potential leads. We’ll take an in depth look at making sales calls and follow up calls, including: how to open a call; how to ask the right questions; and how to secure a meaningful outcome from a sales call or follow up call.

Who is the Business Development Skills course for?

  • Internal telesales people

  • B2B sales people

  • Business development managers

  • Experienced telesales people who need a refresher         

  • New sales people

  • Client relationship managers

  • Internal Account managers                              


How can the Business Development Skills course be delivered?

We can deliver the Business Development Skills courses in a variety of formats to suit your needs:

  • Public Sales Course – Ideal for individuals looking to improve their skills and meet other sales professionals

  • In House Bespoke Sales Course – Ideal for training whole sales teams with business-specific challenges

  • Online Sales Course – Ideal for individuals or small groups who want to improve their sales skills but cannot travel or who prefer to learn remotely

Course Syllabus

Understanding Business Development

  • Rationalising business development 

  • Understanding why most business development activities fail

  • Setting out your lead generation objectives

  • Understand and how to use sales pipelines                                           

  • How to plan a business development call


Identifying Business Development Opportunities

  • Identifying Contacts and Targets Who are you targeting?

  • How to find your ideal client?

  • Using internal LinkedIn Searches and Search Tools

  • Using External LinkedIn Search Tools

  • Setting Out Your LinkedIn Lead Generation Strategy

Generating Leads & Business Development

  • The importance of assertive and positive telephone language

  • Successful Telesales habits

  • Overcoming screening objections from the gatekeeper

  • Open call with the prospect and gaining interest

  • Using email to generate sales leads 

  • Using sms and WhatsApp to generate sales leads

  • Developing the right questions to ask in any sales situation

  • Delivering a value driven presentation / pitch

  • Effective techniques for converting leads into sales


Course costs

Public Sales Course (2 Day) - £699.00 + VAT
In House Bespoke Sales Training - POA - Call 020 8798 0979
Online Sales Course - £599.00 + VAT

What’s included in the course cost?


  • Pre-training skills appraisal and questionnaire for each delegate

  • Pre-training call with the trainer for all delegates


Training Delivery

  • Comprehensive interactive training manual, course notes, and training material for each delegate

  • Individually designed created training and development action plan for all delegates

  • Real situation scenario orientated training sessions


  • Post-training follow up material to all delegate

  • 360 Consultative Sales Playbook

  • Practical sales toolkit including objection handling guide, prospect list template, email templates, and time management guides.  

  • 12 months unlimited post-training access to your trainer via email and telephone

  • Post-training support via email and telephone

  • Post Training Webinars

  • Post-training follow up call with the trainer

  • Individually created post-training support pack provided after the training sessions

  • Supported by a 12-week post-training coaching programme and 12 months of email and telephone support.

Course Reviews

Organisation and domestics - 99.8%

Course Content - 99.5%

Course Notes - 99.5%

Presentation - 99.4%

Knowledge of Training Staff - 99.6%

In Meeting your Objectives - 99.4%

Overall Enjoyment - 99.8%

Upcoming Sales Course Dates

Why choose Think Selling Sales Training

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Understand, Design & Create

Every sales team is different and we work with our clients to deliver a training program to meet their individual needs via pre training questionnaires, assessments and development calls with your trainer.


Practical Tools & Support Resources

Alongside your course material and support program, we also provide a range of practical tools and materials to help you to embed the training.


Inspiring, Engaging & Relevant

Our training programs are designed to be inspiring, engaging but most importantly relevant to your teams day to day challenges, meaning you can apply the lessons and ideas from your training course into your day to day role straight away.


Post Training Videos & Webinars

Every delegate has access to a range of post training support videos and tutorials to provide additional support and access to our training webinars.


 Comprehensive Support 

Our training is never focused around a single day, every course is supported by a comprehensive 16 week interactive support program, each module is designed to make the process of applying the material into your day to day role as straightforward as possible.


Direct Access to The Training Team

Every delegate has direct access to their course trainer and the training team, throughout the training process to answer questions and provide support around specific challenges.

Have a question about Business Development Skills sales course?

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