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Account Development Training: Inner_about

Take a more intelligent approach to cold calling and appointment setting to achieve your sales goals   


Cold calling has a crucial role to play in modern sales – but with so much noise, sales people need to learn how to do it correctly if they’re going to succeed.

Cold Calling & Appointment Setting Course Overview 

Within this one-day workshop you will learn the essential cold calling skills, techniques and strategies needed to win more sales. Learn how to ask better questions, understand buyers needs, and how to work with buyers to secure the sale.

The workshop will also cover time management for sales people as well as understanding how to manage sales pipelines and manage prospect lists.

Day two live call coaching (Optional)

To accompany this course, we also run an optional second day of live call coaching where delegates will benefit from a recap of day one and individual coaching and feedback on their sales calls throughout the day with delegates leaving the second day full of confidence and the ability to transition these new approaches into their day to day role.


Who is the Cold Calling & Appointment Setting Sales Course for?


  • Internal telesales people

  • B2B sales people

  • Business development managers

  • Experienced telesales people who need a refresher         

  • New sales people

  • Client relationship managers

  • Internal Account managers    

How can the Cold Calling & Appointment Setting course be delivered?

We can deliver the Cold Calling courses in a variety of formats to suit your needs:


  • Public Sales Course – Ideal for individuals looking to improve their skills and meet other sales professionals

  • In House Bespoke Sales Course – Ideal for training whole sales teams with business-specific challenges

  • Online Sales Course – Ideal for individuals or small groups who want to improve their sales skills but cannot travel or who prefer to learn remotely

Course Syllabus


The principles of successful cold calling

  • Understand the sales process                                                           

  • Understand the buying process

  • Understand and how to use sales pipelines                                    

  • Time management skills 


Conducting successful cold calls

  • Understand and how to use sales pipelines                                    

  • Time management skills 

  • Understand the sales process                                                           

  • Understand the buying process

  • How to ask the right questions                                                             

  • How to qualify a customers requirements           

  • Building rapport and establishing relationships                               

  • Objection handling skills

  • Dealing with difficult selling situations                                             

  • Understanding buyer behaviour

  • How to create and generate value           


How to close sales and book appointments

  • Building rapport and establishing relationships                               

  • How to read other people                                           

  • How to focus on the outcome when closing the sale                    

  • How to close the sale and gain commitment

Course costs

Public Sales Course - £399.00 + VAT
In House Bespoke Sales Training - POA - Call 020 8798 0979
Online Sales Course - £349.00 + VAT

What’s included in the cost?


  • Pre-training skills appraisal and questionnaire for each delegate

  • Pre-training call with the trainer for all delegates

Training Delivery

  • Comprehensive interactive training manual, course notes, and training material for each delegate

  • Individually designed created training and development action plan for all delegates

  • Real situation scenario orientated training sessions

  • Practical sales toolkit including objection handling guide, prospect list template, email templates, and time management guides.  

Post Training

  • Individually created 30 day sales plan

  • Supported by a 12-week post-training coaching programme and 12 months of email and telephone support.

  • Individually created post-training support pack provided after the training sessions

  • 12 months unlimited post-training access to your trainer via email and telephone

  • Post-training support via email and telephone

  • Post Training Webinars

  • Post-training follow up call with the trainer

  • Post-training follow up material to all delegate

Course Reviews

Organisation and domestics - 99.8%

Course Content - 99.5%

Course Notes - 99.5%

Presentation - 99.4%

Knowledge of Training Staff - 99.6%

In Meeting your Objectives - 99.4%

Overall Enjoyment - 99.8%

Upcoming Sales Course Dates

Why choose Think Selling Sales Training?

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Understand, Design & Create

Every sales team is different and we work with our clients to deliver a training program to meet their individual needs via pre training questionnaires, assessments and development calls with your trainer.


Practical Tools & Support Resources

Alongside your course material and support program, we also provide a range of practical tools and materials to help you to embed the training.


Inspiring, Engaging & Relevant

Our training programs are designed to be inspiring, engaging but most importantly relevant to your teams day to day challenges, meaning you can apply the lessons and ideas from your training course into your day to day role straight away.


Post Training Videos & Webinars

Every delegate has access to a range of post training support videos and tutorials to provide additional support and access to our training webinars.


 Comprehensive Support 

Our training is never focused around a single day, every course is supported by a comprehensive 16 week interactive support program, each module is designed to make the process of applying the material into your day to day role as straightforward as possible.


Direct Access to The Training Team

Every delegate has direct access to their course trainer and the training team, throughout the training process to answer questions and provide support around specific challenges.

Have a question about the Cold Calling and Appointment Setting course?

Get In Touch with Think Selling

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