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Account Development Training: Inner_about


Penetrate, develop and protect your key accounts. 


Live Online Strategic Key Account Development Skills Sales Training Course


Online Course Overview 

The ability to grow the existing account base strategically is critical to the success of many sales organisations, being able to build strong relationships with clients and nurture these long-lasting relationships into strategic partnerships is a skill set that separates good account managers from great account managers.

This highly interactive live online sales training course is designed to help experienced account managers to create a strategy of nurturing, growing, and retaining these valuable accounts and taken the journey from a transactional relationship to a trusted partner or strategic partner. 

You will gain the critical skills and knowledge needed to turn account growth into predictable strategic account revenue development within your entire portfolio.

You will be introduced to our a proven process 360 account development methodology for strategic account planning that will allow you to systematically review and grow your accounts

Key Learning Objectives 

Taking established account managers through the full 360 account development and account growth roadmap, delegates will follow our four stage, proven account development process, supported by our 360 account development approach and accompanying 360 development toolkits this sales training course will help account managers to think differently about how they strategically grow their accounts.


  • Develop Enterprise-Level Relationships

  • Learn a process to craft strategies that neutralize, unseat, and protect your accounts from competitive threats.

  • Grow Existing Accounts Strategically 

  • Build strategies for strategic account planning and management

  • Construct a strategic account team strategy

  • Manage and expand key accounts once they become clients

  • Identify the true needs from the buyer’s perspective 

  • Strengthen and deepen your ability to create greater value in your accounts

  • Take away the Think Selling Account Planner designed to bring consistency to all your key account planning

  • Use behavioural profiling tools to develop your understanding of how different individuals are influenced and how to adapt your selling style to meet their needs

  • Develop and apply a strategic selling approach for winning and developing all your significant accounts through the application of the Think Selling 360 Account Planner  and methodology 

  • Evaluate your competitive strengths and see yourself through the eyes of your customers

  • Analyse the organisational structure and decision making process within client/prospect organisations

  • Understand and influence different personality types in the decision making unit


Target Audience

• Field sales people                                             • Business to business sales people

• Sales people who need a refresher                  • New sales people

• Client relationship managers                            • Internal telesales people

Course costs and what's included

       Pre Training

  • Pre-training skills appraisal and questionnaire for each delegate

  • Pre-training call with the trainer for all delegates​

       ​Training Delivery

  • Comprehensive interactive training manual, course notes, and training material for each delegate

  • Individually designed created training and development action plan for all delegates

  • Real situation scenario orientated training sessions

  • Practical sales toolkit including objection handling guide, prospect list template, email templates, and time management guides.  ​

       Post Training

  • Individually created 30 day account development sales plan

  • Supported by a 12-week post-training coaching programme and 12 months of email and telephone support.

  • Individually created post-training support pack provided after the training sessions

  • 12 months unlimited post-training access to your trainer via email and telephone

  • Post-training support via email and telephone

  • Post Training Webinars

  • Post-training follow up call with the trainer

  • Post-training follow up material to all delegate

     Course Costs

     £299.00 + VAT

Delegate reviews for this course

Organisation and domestics - 99.5%

Course Content - 99.2%

Course Notes - 99.5%

Presentation - 99.2%

Knowledge of Training Staff - 99.3%

In Meeting your Objectives - 99.1%

Overall Enjoyment - 99.7%

Forthcoming Dates

For details of forthcoming courses call 020 8798 0979 or online below

Support to help you apply your learning 

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Understand, Design & Create

Every sales team is different and we work with our clients to deliver a training program to meet their individual needs via pre training questionnaires, assessments and development calls with your trainer.


Practical Tools & Support Resources

Alongside your course material and support program, we also provide a range of practical tools and materials to help you to embed the training.


Inspiring, Engaging & Relevant

Our training programs are designed to be inspiring, engaging but most importantly relevant to your teams day to day challenges, meaning you can apply the lessons and ideas from your training course into your day to day role straight away.


Post Training Videos & Webinars

Every delegate has access to a range of post training support videos and tutorials to provide additional support and access to our training webinars.


 Comprehensive Support 

Our training is never focused around a single day, every course is supported by a comprehensive 16 week interactive support program, each module is designed to make the process of applying the material into your day to day role as straightforward as possible.


Direct Access to The Training Team

Every delegate has direct access to their course trainer and the training team, throughout the training process to answer questions and provide support around specific challenges.

Make an enquiry about Strategic Account Development Online Course

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