LEAD GENERATION SKILLS PUBLIC SALES WORKSHOP

About this course

This one day public sales workshop will provide delegates with the skills and ability to generate sales leads and opportunities to keep their sales pipeline full.

We begin the course by exploring where we can find potential sales opportunities, starting with the internet, trade and news publications, business directories and finally looking at a more recent addition to the toolkit of the sales professional, social media. The social media section of this course will show your team how to use LinkedIn, twitter and even Facebook from a business perspective and demonstrate how to use these applications effectively and how to avoid wasting time on the wrong aspects of social media.

The next section of the course focuses upon how to approach the companies and individuals we have identified to generate sales opportunities and sales leads, we start by looking at the various ways we can make contact including telephone sales calls, emails and direct mail.

The final part of the session focuses upon developing sales opportunities from leads and potential leads, we take an in depth look at making sales calls and follow up calls, how to open a call, how to ask the right questions and how to secure a meaningful outcome from a sales call or follow up call.

​ This course will benefit your team if

They have to generate their own sales leads and opportunities

You have team members solely responsible for generating sales leads for your company or your sales team

You would like to train your team to be able to generate more sales opportunities and sales leads themselves

Existing marketing and advertising campaigns are not generating enough leads and your team needs to top these up

Course objectives

This course will address three of the biggest challenges people face when generating leads and prospecting

Core Objective 1 - This course will show your team how they can generate their own leads

Core Objective 2 - This course will provide effective techniques and skills to make their prospecting activity more successful

Core Objective 3 - How to identify potential leads and sales opportunities through focused intelligent research

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