Everything you need to know before training for telesales

Thinking about undergoing telesales training? Here’s everything you need to know before you get started.

What is telesales?

Telesales is quite simply the act of having phone conversations with potential buyers with the aim of selling a product or service.

Telesales definitions

There are some common misconceptions around telesales, so here are some key definitions to be aware of.

Telesales vs telemarketing

Telesales and telemarketing are frequently confused as they both involve having conversations over the phone about products or services. However, they are distinctly different.

While telesales is focused on selling products and closing deals with existing leads, telemarketing focuses on creating awareness, opportunities and leads.

Telemarketing skills can be useful for telesales agents to generate leads for the future, however the aims of the conversations are unique.

Cold calls vs warm calls

“Cold calling” is a term that is often adopted to describe all telesales activities, but before you start training it’s important to understand the differences between a cold call and a warm call.

Cold calls are made to recipients who have no prior knowledge that you’ll be calling them and is not expecting your call.

Warm calls are made to recipients who are expecting your call and may have even asked for it to happen at a certain time.

Want to make more warm calls? Here are