Create a strong foundation to grow your key accounts. 


Public Introduction to Key Account Management Skills Sales Training Course


Course Overview 

Many of us are familiar with the concept that 80% of your sales will come from around 20% of your customer base and this principle applies to many businesses, but how many of your accounts are fulfilling their full potential?

Selling to existing accounts is one of the biggest untapped opportunities for revenue growth. In fact, Top Performers in strategic account management experience significantly greater revenue growth, profit growth, and year-over-year client satisfaction.

This highly interactive public sales training course is designed to help new account managers and provide new ideas to experienced account managers to identify their top 20% of customers with the potential to generate the greatest return on investment and create a strategy of nurturing, growing and retaining these valuable accounts.

You will gain the critical skills and knowledge needed to turn account growth opportunity into account growth reality. 
You will be introduced to our a proven process 360 account development methodology for strategic account planning that will allow you to systematically review and grow your accounts

Key Learning Objectives 

Taking account managers through the full account development and account growth cycle, this sales training course will help account managers to think differently about how they grow their accounts and demonstrate how to deliver consistent sales and account growth: 


  • Develop Client and Account Relationships

  • Grow Existing Accounts

  • Build account planning and account management processes 

  • Manage and expand key accounts once they become clients

  • Identify the true needs from the buyer’s perspective 

  • Strengthen and deepen your ability to create greater value in your accounts

  • Take away the Think Selling Account Planner designed to bring consistency to all your key account planning

  • Use behavioural profiling tools to develop your understanding of how different individuals are influenced and how to adapt your selling style to meet their needs

  • Evaluate your competitive strengths and see yourself through the eyes of your customers

  • Analyse the organisational structure and decision making process within client/prospect organisations

  • Understand and influence different personality types in the decision making unit


Target Audience

• Field sales people                                             • Business to business sales people

• Sales people who need a refresher                  • New sales people

• Client relationship managers                            • Internal telesales people

Course costs and what's included

       Pre Training

  • Pre-training skills appraisal and questionnaire for each delegate

  • Pre-training call with the trainer for all delegates​

       ​Training Delivery

  • Comprehensive interactive training manual, course notes, and training material for each delegate

  • Individually designed created training and development action plan for all delegates

  • Real situation scenario orientated training sessions

  • Practical sales toolkit including objection handling guide, prospect list template, email templates, and time management guides.  ​

       Post Training

  • Individually created 30 day account development sales plan

  • Supported by a 12-week post-training coaching programme and 12 months of email and telephone support.

  • Individually created post-training support pack provided after the training sessions

  • 12 months unlimited post-training access to your trainer via email and telephone

  • Post-training support via email and telephone

  • Post Training Webinars

  • Post-training follow up call with the trainer

  • Post-training follow up material to all delegate

     Course Costs

     £349.00 + VAT

Delegate reviews for this course

Organisation and domestics - 99.5%

Course Content - 99.2%

Course Notes - 99.5%

Presentation - 99.2%

Knowledge of Training Staff - 99.3%

In Meeting your Objectives - 99.1%

Overall Enjoyment - 99.7%

Forthcoming Dates

  • Live Online Account Development Skills Sales Training Course
    Live Interactive Online
    26 Oct, 09:30 – 16:30
    Live Interactive Online
    Develop your account management and account development skills with this interactive one day sales workshop.
  • Sales Presentation Skills London Sales Training Course (Classroom)
    26 Oct, 21:30 – 27 Oct, 16:30
    London, 51 Hatton Garden, London EC1N 8AA, UK
  • Sales Presentation Skills London Sales Training Course (Classroom)
    30 Nov, 09:30 – 16:00
    London, 51 Hatton Garden, London EC1N 8AA, UK
  • Outbound Telesales Sales Skills
    Multiple Dates
    12 Jan 2022, 09:30 – 16:30
    Maidstone, Maidstone, UK
  • Sales Presentation Skills London Sales Training Course (Classroom)
    25 Jan 2022, 21:30 – 26 Jan 2022, 16:30
    London, 51 Hatton Garden, London EC1N 8AA, UK

Support to help you apply your learning 

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Understand, Design & Create

Every sales team is different and we work with our clients to deliver a training program to meet their individual needs via pre training questionnaires, assessments and development calls with your trainer.


Practical Tools & Support Resources

Alongside your course material and support program, we also provide a range of practical tools and materials to help you to embed the training.


Inspiring, Engaging & Relevant

Our training programs are designed to be inspiring, engaging but most importantly relevant to your teams day to day challenges, meaning you can apply the lessons and ideas from your training course into your day to day role straight away.


Post Training Videos & Webinars

Every delegate has access to a range of post training support videos and tutorials to provide additional support and access to our training webinars.


 Comprehensive Support 

Our training is never focused around a single day, every course is supported by a comprehensive 16 week interactive support program, each module is designed to make the process of applying the material into your day to day role as straightforward as possible.


Direct Access to The Training Team

Every delegate has direct access to their course trainer and the training team, throughout the training process to answer questions and provide support around specific challenges.

Make an enquiry about Introduction to Key Account Management

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