KEY ACCOUNT MANAGEMENT
SALES TRAINING COURSE

Create a strong foundation to grow your key accounts. 

 

Selling to existing accounts is one of the biggest untapped opportunities for revenue growth. In fact, Top Performers in strategic account management experience significantly greater revenue growth, profit growth, and year-over-year client satisfaction.

 

Introduction To Key Account Management Course Overview  

This highly interactive sales training course is designed to help new account managers and provide new ideas to experienced account managers. We’ll teach you how to identify your top 20% of customers with the potential to generate the greatest return on investment and create a strategy of nurturing, growing and retaining these valuable accounts.


You will gain the critical skills and knowledge needed to turn account growth opportunity into account growth reality. 
You will be introduced to our account development methodology for strategic account planning that will allow you to systematically review and grow your accounts.

 

Who is Introduction To Key Account Management for?​

  • Internal telesales people

  • B2B sales people

  • Business development managers

  • Experienced telesales people who need a refresher         

  • New sales people

  • Client relationship managers

  • Internal Account managers

How can Introduction To Key Account Management course be delivered?

We can deliver the Introduction To Key Account Management course in a variety of formats to suit your needs:

  • Public Sales Course – Ideal for individuals looking to improve their skills and meet other sales professionals

  • In House Bespoke Sales Course – Ideal for training whole sales teams with business-specific challenges

  • Online Sales Course – Ideal for individuals or small groups who want to improve their sales skills but cannot travel or who prefer to learn remotely

Course Syllabus

Account Growth

  • Develop Client and Account Relationships

  • Grow Existing Accounts

  • Manage and expand key accounts once they become clients

  • Strengthen and deepen your ability to create greater value in your accounts

Account Planning

  • Build account planning and account management processes 

  • Take away the Think Selling Account Planner designed to bring consistency to all your key account planning

Account Analysis

  • Identify the true needs from the buyer’s perspective 

  • Use behavioural profiling tools to develop your understanding of how different individuals are influenced and how to adapt your selling style to meet their needs

  • Evaluate your competitive strengths and see yourself through the eyes of your customers

  • Analyse the organisational structure and decision making process within client/prospect organisations

  • Understand and influence different personality types in the decision making unit

Course costs

Public Sales Course - £349.00 + VAT
In House Bespoke Sales Training - POA - Call 020 8798 0979
Online Sales Course - £299.00 + VAT

What’s included in the course cost?

     

Pre-Training​​

  • Pre-training skills appraisal and questionnaire for each delegate

  • Pre-training call with the trainer for all delegates​

Training Delivery​​

  • Comprehensive interactive training manual, course notes, and training material for each delegate

  • Individually designed created training and development action plan for all delegates

  • Real situation scenario orientated training sessions

  • Practical sales toolkit including objection handling guide, prospect list template, email templates, and time management guides.  ​

 

Post Training​​​

  • Individually created 30 day account development sales plan

  • Supported by a 12-week post-training coaching programme and 12 months of email and telephone support.

  • Individually created post-training support pack provided after the training sessions

  • 12 months unlimited post-training access to your trainer via email and telephone

  • Post-training support via email and telephone

  • Post Training Webinars

  • Post-training follow up call with the trainer

  • Post-training follow up material to all delegate

Course Reviews

Organisation and domestics - 99.5%

Course Content - 99.2%

Course Notes - 99.5%

Presentation - 99.2%

Knowledge of Training Staff - 99.3%

In Meeting your Objectives - 99.1%

Overall Enjoyment - 99.7%

Upcoming Sales Course Dates

When
06 Jul, 09:30 – 16:30
Where
Manchester,
Liverpool Rd, Manchester M3 4FP, UK

Why choose Think Selling Sales Training?

magnifying glass.jpg

Understand, Design & Create

Every sales team is different and we work with our clients to deliver a training program to meet their individual needs via pre training questionnaires, assessments and development calls with your trainer.

configure-icon-256.png

Practical Tools & Support Resources

Alongside your course material and support program, we also provide a range of practical tools and materials to help you to embed the training.

Bulb.jpg

Inspiring, Engaging & Relevant

Our training programs are designed to be inspiring, engaging but most importantly relevant to your teams day to day challenges, meaning you can apply the lessons and ideas from your training course into your day to day role straight away.

computer-clipart-grey.png

Post Training Videos & Webinars

Every delegate has access to a range of post training support videos and tutorials to provide additional support and access to our training webinars.

document.jpg

 Comprehensive Support 

Our training is never focused around a single day, every course is supported by a comprehensive 16 week interactive support program, each module is designed to make the process of applying the material into your day to day role as straightforward as possible.

community-people.png

Direct Access to The Training Team

Every delegate has direct access to their course trainer and the training team, throughout the training process to answer questions and provide support around specific challenges.

Have a question about Introduction to Key Account Management?

Get In Touch with Think Selling
arrow&v

Thanks for submitting!