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Gain Real Sales Skills to Overcome Real Sales Challenges 


Real Sales Skills In House Sales Training Course


Course Overview 

We have updated and developed our original essential sales skills course to provide sales professionals with a sales training course that provides real sales skills to overcome the real sales challenges they face and a range of sales tools to ensure they can perform at their best.


Salespeople find themselves facing a variety of new challenges from a wide variety of sources, the key objectives of this sales training course is to provide salespeople with the tools, skills, and confidence to still be able to sell effectively in any situation regardless of the challenges they and to understand where to look for and how to find the selling opportunities that are present to allow them to continue to be successful. 

The format for the course will be to provide delegates with a robust and easy to apply a suite of sales tools and sales techniques to make every aspect of their sales approach more structured and effective. 


Delegates will walk away from this course being able to apply a proven sales methodology when approaching the sales process and to explore the sales process from the buyers' perspective to win more sales.


We encourage delegates to actively work with the buyer to overcome and minimise many of the common barriers to the sale whilst identifying and uncovering the buyers' key motivators to buy your solution. 

Key Learning Objectives 

Taking sales people through the full sales cycle and based around providing solutions to real sales challenges, this two day sales training course will demonstrate how to deliver consistent sales and will cover a wide range of subjects including: 

  • Understanding the sales process      

  • Sales forecasting and pipeline management                                           

  • Understanding the buying process

  • Learn how to ask the right questions                                              

  • Learn how to qualify customer requirements

  • Learn how to book sales appointments and meetings                

  • Understanding how to generate leads and new opportunities

  • Learn how to make engaging sales call                                                 

  • Understanding how to handle the most common and challenging objections

  • Learn how to build rapport and establish relationships            

  • Learn how to deal with difficult buyers

  • Learn how to deal with difficult selling situations                         

  • Understanding buyer behaviour

  • Discover how to create and demonstrate value     

  • How to deliver effective presentations                      

  • Learn how to read other people                                

  • Learn how to focus on the outcome when closing the sale        

  • Learn how to close the sale and gain commitment

  • Discover how to take a professional enquiry                                

  • Learn how to negotiate more successfully

Target Audience

• Field sales people                                             • Business to business sales people

• Sales people who need a refresher                  • New sales people

• Client relationship managers                            • Internal telesales people

• Account managers                                           • Business development managers

• Commercial managers                                     • Sales people 


Key Business Outcomes 


Your sales team will be able to . . . 


Identify and secure sales opportunities in challenging scenarios 

Be comfortable with asking challenging questions and know when to ask the right questions                              

Qualify customer requirements effectively to qualify or disqualify a lead

Book sales appointments and meetings                

Understand how to generate leads and new opportunities

Overcome the most common and challenging objections that buyers will present them with 

Understand how to forecast more accurately 

Understand how to manage their time more effectively 

How to identify and target prospects to build a strong sales pipeline 

Course Delivery 

Bespoke In House Sales Course 

Engage us to design and deliver a completely bespoke in house sales training program for your sales team, delivered over 1, 2 or 3 days and covering the aspects of account management that are relevant to your team. 

Public Sales Workshop


Available as a public sales workshop in London, Birmingham and Manchester ​

Additional information on this course 

Included Within Every Think Selling Sales Training Course 


  • Pre-training skills appraisal and questionnaire for each delegate

  • Pre-training call with the trainer for all delegates

  • Supported by a 12-week post-training coaching programme and 12 months of email and telephone support.

  • Comprehensive interactive training manual, course notes, and training material for each delegate

  • Individually designed created training and development action plan for all delegates

  • Individually created post-training support pack provided after the training sessions

  • Real situation scenario orientated training sessions

  • Post-training follow up material to all delegate

  • Practical sales toolkit including objection handling guide, prospect list template, email templates, and time management guides.  

  • 12 months unlimited post-training access to your trainer via email and telephone

  • Post-training support via email and telephone

  • Post Training Webinars

  • Post-training follow up call with the trainer

Course Costs

In House Bespoke Course - POA - Call 020 8798 0979

Delegate Reviews For Real Sales Skills 


Organisation and domestics - 99.5%

Course Content - 99.2%

Course Notes - 99.5%

Presentation - 99.2%

Knowledge of Training Staff - 99.3%

In Meeting your Objectives - 99.1%

Overall Enjoyment - 99.7%


Request a detailed course outline 

View Full Course Diary and select course dates

Speak to the team to discuss your needs

Our Approach to Training & Embedding Our Training Programs

Understand, Design & Create

Every sales team is different and we work with our clients to deliver a training program to meet their individual needs via pre training questionnaires, assessments and development calls with your trainer.

Practical Tools & Support Resources

Alongside your course material and support program, we also provide a range of practical tools and materials to help you to embed the training.

Inspiring, Engaging & Relevant

Our training programs are designed to be inspiring, engaging but most importantly relevant to your teams day to day challenges, meaning you can apply the lessons and ideas from your training course into your day to day role straight away.

Post Training Videos & Webinars

Every delegate has access to a range of post training support videos and tutorials to provide additional support and access to our training webinars.

 Comprehensive Support 

Our training is never focused around a single day, every course is supported by a comprehensive 16 week interactive support program, each module is designed to make the process of applying the material into your day to day role as straightforward as possible.

Direct Access to The Training Team

Every delegate has direct access to their course trainer and the training team, throughout the training process to answer questions and provide support around specific challenges.

Make an enquiry about Real Sales Skills Training 

Get In Touch with Think Selling