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Generate new leads and sales opportunities through a more strategic prospecting approach 


Course Overview 


Sales prospecting has changed more than any other aspect of sales in the last decade, many sales teams are discovering that It is more difficult than ever to get through to decision makers and securing meetings.

Many sales teams tend to rely heavily on one approach to lead generation or only prospect when they have run out of sales leads.

The sales pipeline is the lifeblood of every sales person and if you don’t continuously fill your sales pipeline eventually it will run out, the problem is that if leads start to dry up, there is no contingency plan in place, this course will develop a positive and proactive mind-set within your team to ensure that they understand the importance and value of continuous prospecting.

By completely this course your sales team will learn how to effectively position value, secure  new customer appointments, access senior decision makers, and generate opportunities and referrals from existing contacts. 

This course will ensure that your sales teams benefits from a steady stream of qualified sales leads from multiple sources and will increase your effectiveness in gaining access to prospect opportunities and generating new sales opportunities.

Did you know?


Over 80% of buyers are willing to accept a meeting with a sellers that can demonstrate value and differentiate themselves from their competition

Over 70% of buyers have a desire to talk to suppliers early in the sales process.


Key Learning Objectives 


Learn how to write a lead generation strategy

Define your ideal lead persona

Discover how to identify, target and convert new prospects

Develop, apply and follow a proven prospecting process

Implement a proven, multi-touch prospecting sequence

Develop a compelling value proposition to engage with decision makers

Deliver the value proposition over the phone, email, social media, and other methods to secure appointments

Learn how to succeed with Selling via Social Media

Overcome the challenges posed by gatekeepers through effective strategies and best practices

Work with gatekeepers to increase prospecting success

Leverage the power of LinkedIn to develop relationships

Establish credibility, trust, and rapport early in the sales process

Using multiple lead generation approaches

Implementing a referral system that works

Using cold calling as part of a lead generation strategy

Reach new opportunities by effectively asking for customer referrals


Target Audience

• Field sales people                                             • Business to business sales people

• Sales people who need a refresher                  • New sales people

• Client relationship managers                            • Internal telesales people

• Account managers                                           • Business development managers

• Commercial managers                                     • Sales people who have had no formal training on the subject

Those who have experience selling and want to develop their ability to sell solutions and take a more strategic approach to account development and account growth.


Key Business Outcomes 


Upon completing the sales prospecting training programme your sales team will experience the following business benefits:

Increase in the number of successful new contacts made and meetings scheduled


Building and expanding relationships by reaching senior decision makers


Generating more leads by better using referral sources

Course Delivery 

Bespoke In House Sales Course 

Engage us to design and deliver a completely bespoke in house sales training program for your sales team, delivered over 1, 2 or 3 days and covering the aspects of Sales Prospecting that are relevant to your team. 

Public Sales Workshop


Available as a public sales workshop in London, Birmingham and Manchester ​


Additional information on this course 

Included Within Every Think Selling Sales Training Course 


  • Pre training skills appraisal and questionnaire for each delegate

  • Pre training call with the trainer for all delegates

  • Supported by a 12 week post training coaching programme and 12 months email and telephone support.

  • Comprehensive interactive training manual, course notes and training material for each delegate

  • Individually designed created training and development action plan for all delegates

  • Individually created post training support pack provided after the training sessions

  • Real situation scenario orientated training sessions

  • Post training follow up material to all delegate

  • Practical sales toolkit including: objection handling guide, prospect list template, email templates and time management guides.  

  • 12 months unlimited post training access to your trainer via email and telephone

  • Post training support via email and telephone

  • Post Training Webinars

  • Post training follow up call with the trainer

Course Costs 

Public Workshop - £299.00 + VAT

In House Bespoke Course - POA - Call 020 8798 0979

Forthcoming Prospecting Skills Public Sales Workshop

Call 020 8798 0979 for the latest dates and availability

Delegate Reviews For Prospecting Skills 


Organisation and domestics - 98.5%

Course Content - 99.8%

Course Notes - 99.4%

Presentation - 99.7%

Knowledge of Training Staff - 99.8%

In Meeting your Objectives - 99.6%

Overall Enjoyment - 99.7%


Request a detailed course outline 

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View Full Course Diary and select course dates

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Speak to the team to discuss your needs

Our Approach to Training & Embedding Our Training Programs

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Understand, Design & Create

Every sales team is different and we work with our clients to deliver a training program to meet their individual needs via pre training questionnaires, assessments and development calls with your trainer.


Practical Tools & Support Resources

Alongside your course material and support program, we also provide a range of practical tools and materials to help you to embed the training.


Inspiring, Engaging & Relevant

Our training programs are designed to be inspiring, engaging but most importantly relevant to your teams day to day challenges, meaning you can apply the lessons and ideas from your training course into your day to day role straight away.


Post Training Videos & Webinars

Every delegate has access to a range of post training support videos and tutorials to provide additional support and access to our training webinars.


 Comprehensive Support 

Our training is never focused around a single day, every course is supported by a comprehensive 16 week interactive support program, each module is designed to make the process of applying the material into your day to day role as straightforward as possible.


Direct Access to The Training Team

Every delegate has direct access to their course trainer and the training team, throughout the training process to answer questions and provide support around specific challenges.

Make an enquiry about Sales Prospecting Skills Training 

Get In Touch with Think Selling

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