STRATEGIC KEY ACCOUNT DEVELOPMENT
SALES TRAINING COURSE

Penetrate, develop and protect your key accounts. 


The ability to grow the existing account base strategically is critical to the success of many sales organisations, being able to build strong relationships with clients and nurture these long-lasting relationships into strategic partnerships is a skill set that separates good account managers from great account managers.
 

Strategic Key Account Development Course Overview  

This highly interactive sales training course is designed to help experienced account managers to create a strategy of nurturing, growing, and retaining valuable accounts, turning a transactional relationship into a strategic partnership. 


This course will help you gain the critical sales skills and knowledge needed to turn account growth into predictable strategic account revenue development within your entire portfolio.
You will also be introduced to our 360 account development methodology for strategic account planning that will allow you to systematically review and grow your accounts

Who is the Strategic Key Account Development sales course for?

  • Internal telesales people

  • B2B sales people

  • Business development managers

  • Experienced telesales people who need a refresher         

  • New sales people

  • Client relationship managers

  • Internal Account managers                              
     

How can the Strategic Key Account Development sales course be delivered?

We can deliver the Strategic Key Account Development sales course in a variety of formats to suit your needs:

  • Public Sales Course – Ideal for individuals looking to improve their skills and meet other sales professionals

  • In House Bespoke Sales Course – Ideal for training whole sales teams with business-specific challenges

  • Online Sales Course – Ideal for individuals or small groups who want to improve their sales skills but cannot travel or who prefer to learn remotely
     

Course Syllabus

Understanding your accounts

  • Identify the true needs from the buyer’s perspective 

  • Evaluate your competitive strengths and see yourself through the eyes of your customers

  • Analyse the organisational structure and decision making process within client/prospect organisations

  • Understand and influence different personality types in the decision making unit

  • Use behavioural profiling tools to develop your understanding of how different individuals are influenced and how to adapt your selling style to meet their needs

 

Building Relationships

  • Develop enterprise-level relationships

  • Manage and expand key accounts once they become clients

  • Strengthen and deepen your ability to create greater value in your accounts

 

Strategic Account Development

  • Grow existing accounts strategically 

  • Build strategies for strategic account planning and management

  • Construct a strategic account team strategy

  • Learn a process to craft strategies that neutralize, unseat, and protect your accounts from competitive threats.

  • Take away the Think Selling Account Planner designed to bring consistency to all your key account planning

Course Costs

Public Sales Course - £349.00 + VAT
In House Bespoke Sales Training - POA - Call 020 8798 0979
Online Sales Course - £299.00 + VAT


What’s included in the course cost?

Pre Training​​

  • Pre-training skills appraisal and questionnaire for each delegate

  • Pre-training call with the trainer for all delegates​

Training Delivery​​

  • Comprehensive interactive training manual, course notes, and training material for each delegate

  • Individually designed created training and development action plan for all delegates

  • Real situation scenario orientated training sessions

  • Practical sales toolkit including objection handling guide, prospect list template, email templates, and time management guides.  ​

Post Training​​​

  • Individually created 30 day account development sales plan

  • Supported by a 12-week post-training coaching programme and 12 months of email and telephone support.

  • Individually created post-training support pack provided after the training sessions

  • 12 months unlimited post-training access to your trainer via email and telephone

  • Post-training support via email and telephone

  • Post Training Webinars

  • Post-training follow up call with the trainer

  • Post-training follow up material to all delegate

Course Reviews

Organisation and domestics - 99.5%

Course Content - 99.2%

Course Notes - 99.5%

Presentation - 99.2%

Knowledge of Training Staff - 99.3%

In Meeting your Objectives - 99.1%

Overall Enjoyment - 99.7%

Upcoming sales course dates

When
06 Jul, 09:30 – 16:30
Where
Manchester,
Liverpool Rd, Manchester M3 4FP, UK
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Understand, Design & Create

Every sales team is different and we work with our clients to deliver a training program to meet their individual needs via pre training questionnaires, assessments and development calls with your trainer.

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Practical Tools & Support Resources

Alongside your course material and support program, we also provide a range of practical tools and materials to help you to embed the training.

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Inspiring, Engaging & Relevant

Our training programs are designed to be inspiring, engaging but most importantly relevant to your teams day to day challenges, meaning you can apply the lessons and ideas from your training course into your day to day role straight away.

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Post Training Videos & Webinars

Every delegate has access to a range of post training support videos and tutorials to provide additional support and access to our training webinars.

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 Comprehensive Support 

Our training is never focused around a single day, every course is supported by a comprehensive 16 week interactive support program, each module is designed to make the process of applying the material into your day to day role as straightforward as possible.

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Direct Access to The Training Team

Every delegate has direct access to their course trainer and the training team, throughout the training process to answer questions and provide support around specific challenges.

Have a question about Strategic Account Development?

Get In Touch with Think Selling
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