What do sales courses cover?

Although completing a sales course is not mandatory for a sales role, the war for talent is more fierce than ever and companies are looking to recruit the strongest candidates in the market. Alongside sales experience, companies are looking for the key qualities in a salesperson that will demonstrate a commitment to personal development and continuous improvement.


The importance of equipping yourself with an effective sales course cannot be underestimated. On top of teaching you the essential skills needed to drive sales, taking part in a sales course will also demonstrate a willingness to continue to learn, which is a core part of self-improvement in the role.


From a profit perspective, sales training has an ROI of 353% - i.e. for every £1 spent, you’ll earn roughly £4.53 back. This is because sales courses help salespeople learn and improve their selling techniques and processes – whether new or experienced, all sales professionals should receive sales training to keep their skills refreshed and effective.


Sales is the lifeblood of every business and if you are new to selling or have had no formal sales training a sales course will dispel the myth that salesmen are born, not made. Like many processes, the skill of selling can be taught and adopted by anyone with the willingness to grow and develop into a sales role.


What do our sales courses cover?


Think Selling Sales Training offers a variety of sales courses for every type of sales professional and organisation. From beginner to advanced, standard to bespoke, online or face to face, in-house bespoke or public courses, our sales courses cover essential areas for any successful sales department, including:


The sales and buying processes


Key to all successful sales is a solid understanding of the stages and activities involved throughout the entire sales process. This enables sales professionals to navigate each stage with confidence, leading to ultimately higher closing rates.


Our sales courses also teach professionals about the customer buying process and how to deal with objections so that they can approach leads and prospects with the right techniques and conversations depending on their stage in the buying journey.


Objectives and perceptions of sales


The objective of any salesperson is not to just make sales – it’s about identifying and converting customers who will have the best impact on the long term company success. Our sales courses help sales teams identify what these customers look like and what their ultimate objectives as sales professionals are.


Understanding the perceptions of sales are – both for the customers and other employees in the business – will help salespeople challenge any inaccurate perceptions upfront and make a positive early impression.


Basic selling techniques