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Why I hate the term closing

There are a few terms in sales that I don’t particularly like and agree with, cold calling and account management being two examples, but the biggest one has to be closing, when I’m working with a team I never refer to it as closing because I feel it just has so many negative connotations associated to it and conjures up notions of bad sales experiences, instead I prefer the term gaining commitment.

We've all been on the receiving end of a sales pitch and felt the pressure of being closed. Whether it's a product we need or a service we're interested in, there's always a moment when the salesperson asks us to make a decision to purchase. But have you ever stopped to consider that closing is far more about gaining commitment is not just a single act, but a process.

The process of gaining commitment is a process that takes time, effort, and skill and I want to explore why gaining commitment is a process and not just a single act, and provide some tips on how you can improve your sales process.

Understanding the Sales Process

The sales process can be broken down into several stages: prospecting, qualifying, presenting, handling objections, gaining commitment, and following up. Each stage is important and requires specific skills, knowledge, and strategies. For example, prospecting involves identifying potential customers and reaching out to them, while handling objections requires the ability to address concerns and overcome resistance.

At every stage of the process it’s vitally important to gain commitment throughout the process and it is not just one stage in the process, and it's the culmination of all the other stages that came before it.

Why gaining commitment and getting the Sale is a Process, Not a Single Act

Gaining commitment is a process because it involves building trust, establishing rapport, and addressing the customer's needs and concerns. It's not just about asking for the sale; it's about creating a relationship with the customer that will lead to future sales and referrals. Gaining commitment is also a critical moment in the sales process because it's when the customer makes the decision to buy. If you rush the process, you risk losing the sale. On the other hand, if you take the time to build rapport and address the customer's concerns, you increase your chances of gaining commitment and creating a loyal customer.

Here are some of my thoughts on how you could go about Improving how you gain commitment.

Improving your sales process can help you close more sales and build stronger relationships with your customers. Here are some tips to consider:

1.Listen to your customers: Listening is one of the most important skills in sales. By listening to your customers, you can identify their needs, concerns, and pain points, and tailor your sales pitch accordingly.

2.Address objections: Objections are a natural part of the sales process, and they can actually be a good thing. They show that the customer is interested but has some concerns or questions. By addressing objections, you can build trust and demonstrate your expertise.

3.Create a sense of urgency: Creating a sense of urgency can motivate the customer to make a decision. This can be done by highlighting limited-time offers, special promotions, or scarcity of inventory.

4.Follow up: Following up after the sale is important for building relationships and generating repeat business. It shows the customer that you care about their satisfaction and are committed to providing excellent service.

My Final Thoughts

Gaining commitment is not just a single act; it's a process that requires time, effort, and skill. By understanding the sales process, you can improve your ability to close sales and build strong relationships with your customers. Remember to listen to your customers, address their objections, create a sense of urgency, and follow up after the sale. By following these tips, you can become a more effective salesperson and achieve greater success in your career.

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